E-mail Marketing

Customized Design, Targeted Distribution and Real-Time Tracking…

A major component of successful customer relationship management and marketing is the strategic utilization of e-mail marketing. E-site Marketing works with you to establish the most effective e-mail marketing strategy based on your resources and objectives. Our programs include a fully managed and custom designed option or a self-distribution, client managed solution - E-mail Club Tool.

Custom e-mail marketing campaigns are designed, developed and executed by E-site Marketing to maximize the potential for targeted delivery, high open and click-through rates, and a strong response to intended call to action. E-site Marketing consultants and designers collaborate with each client to develop tailored campaigns and determine the most strategic mix of design elements, which can include the use of rich media such as flash and video.

Our robust tracking program, RezTrack™, provides in-depth reporting and analysis and tracks each e-mail campaign through to the booking engine. ROI measurements can be done in real time to ensure the e-mail campaign's effectiveness.