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E-site Marketing - In The News
Lodging Magazine
Excerpt from article: Found in Translation Multilingual Web sites can help hoteliers connect hotels to more guests. by Felix Laboy and Alix Paye Europe’s travel marketers have long seen translation as a business necessity, but multilingual online communication is a new, unexplored territory for most North American travel marketers. Multilingual Web sites arrived on this side of the Atlantic with little of the fanfare we’ve heard for Web 2.0. And yet designing, translating, managing and promoting multilingual content on your Web site could have far more impact on your business than you ever imagined. Read More
Lodging Magazine
Lines in the Sand by Phillip Hayward Read More
Lodging Hospitality Magazine
E-site Marketing and Travelocity Launch Customized Application of RSS Technology Read More
HSMAI Marketing Review
Developing Effect Internet Advertising by Felix Laboy Read More
Lodging Magazine
Send Out the Search Party Mastering the Art and Science of Search Engine Optimization Philip Hayward Read More
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E-site Marketing - Press Releases
Sabre Hospitality Solutions' Innovative Web Site Designs Earn Dozens of Awards While Ensuring Results
SOUTHLAKE, Texas, 04 Nov. – Is Web site design an art or a science? Many can debate the answer, but without the science behind the design process a Web site is just another pretty face in the crowd. E-site Marketing, a key component of Sabre Hospitality Solutions, recently won 18 Web Marketing Association WebAwards and 14 W3 awards, both promoting outstanding Web site design and creativity. And while the team’s talent and creativity is sure to bring high praise from its customers and their Web site visitors, E-site’s unique development process of "multivariate" testing ensures its customers are optimizing the return on investment (ROI) from their Web sites. Read More
Sabre Appoints Felix Laboy President of Sabre Hospitality Solutions
Stephen Fitzgerald named Chief Operating Officer SOUTHLAKE, Texas, June 17, 2009 - Felix Laboy has been named President and General Manager of Sabre Hospitality Solutions, which provides the most comprehensive marketing and distribution tools for the hotel and hospitality industry, Sabre officials announced today. Read More
E-site Marketing Launches Mobile Web Sites for Destination Hotels & Resorts
Englewood, Colo. - May 12, 2009 - Destination Hotels & Resorts recently launched new mobile Web sites for its more than 30 properties in its collection making it easier for guests to quickly access important information while on the go. To access these new sites, consumers simply type in the property's Web address. The Web sites then instantly detect the use of a mobile device and automatically redirects to the mobile version. A complete list of properties in the collection is available at www.destinationhotels.com, which can be viewed online or via a mobile device. As the use of smart phones and PDAs continues go grow, Destination decided to implement this new strategy to ensure its sites load quickly and are user-friendly on these mobile devices. It is critical to ensure guest's can easily find what they want, when they need it. The mobile sites provide convenient information that guests may need while away from their computers such as general information on each property, location, directions, details on accommodations and reservation contact numbers as well as a single click on the address or phone number for a direct link to a map or auto dial. Over the next few months, Destination will be adding mobile reservation functionality as well. For more information on the properties in the Destination Hotels & Resorts collection, please visit www.destinationhotels.com. E-marketing partner E-site Marketing created Destination's mobile Web sites. E-site Marketing, a Sabre Holdings company, located in Bethesda, MD, specializes in creating E-business solutions exclusively for the hospitality industry. The company's unique approach to building successful online marketing programs combines hospitality expertise, innovative Internet marketing techniques and an emphasis on return on investment. For more information on E-site Marketing and its products and services, call - 301-634-8103; email info@esitemarketing.com; or visit the web site at http://www.esitemarketing.com/. Destination Hotels & Resorts is the seventh largest independent hospitality management company in the country with more than 30 luxury and upscale hotels, resorts and conference centers. To protect and preserve the unique communities in which the company operates, Destination launched Destination Earth, an environmental sustainability program in 2008. New for 2009 is the 582-room Terranea Resort situated on the Palos Verdes Peninsula in southern California. The 102-acre ocean front resort will feature a 25,000-square-foot destination spa, three swimming pools, three restaurants and a Todd Eckenrode-designed par three golf course. In addition to Terranea in the greater Los Angeles area, Destination operates properties in key metropolitan areas and resort markets including Washington, D.C., Denver, San Diego, Santa Fe, Aspen, Palm Springs, Houston and Lake Tahoe. Destination is a subsidiary of Los Angeles-based investment, development and management firm Lowe Enterprises. ###Media Contact: Kristin Yantis Mettler, Malen & Mettler, (775) 831-4422, kmettler@malenandmettler.com Read More
Publish Once, Distribute to Many - Customers of E-Site Marketing and SynXis benefit from a content management tool that goes beyond Website into social media
Customers of E-Site Marketing and SynXis benefit from a content management tool that goes beyond Website into social media Read More
Sabre’s Hospitality Businesses Racking Up Awards In Recognition Of Innovation And Marketing Solutions With Proven Results
Sabre’s hospitality business recently received multiple awards in recognition for individual expertise as well as the marketing results achieved for its customers. On the individual level Felix Laboy and Trevor Stuart-Hill were named to Hospitality Sales and Marketing Association International’s (HSMAI) Top 25 Extraordinary Sales and Marketing Minds of 2008 reinforcing Sabre’s focus on building the best team in travel, including industry expertise in the strategic areas of revenue management and Internet marketing. Read More
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E-site Marketing - News
General information about the new .travel initiative
The .travel sTLD (sponsored top level domain name) is designed to serve the global travel and tourism community. The major aims of the .travel sTLD are improved Internet identity, increased adoption of online technology and enhanced linkages between the industry and its customers. One key feature of the proposed .travel sTLD is inclusion in the first central, global online directory based on unique vocabulary to precisely identify providers of travel products and services to consumers worldwide. Read More
AntiSpam Legislation
Can-Spam Act Enacted January 1, 2004 Read More
Domain Name Service/VeriSign
Starting in mid-September, VeriSign, which is charged with administering all .net and .com domain names, instituted a change to the Internet which redirected all non-existent .com and .net domain names to its service called “Site Finder” instead of displaying an error message as is typical. Read More
Microsoft to Change Internet Explorer
Microsoft lost a suit brought against it by Eolas Technologies, a company which claims it has the patent over the use of plug-ins on the Web. Read More
Search Engine Advertising: Trademark Protection on Google & Overture
Google and Overture, providers of pay-per-click search engines, recently enacted a policy where companies can submit complaints on trademarks being bid by competitors. Read More
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