White Paper: Web 2.0 for the Travel Marketer and Consumer
The recent explosion of social networking sites, consumer generated content and web applications that facilitate content and media syndication have significantly changed the way consumers use the Internet. Travel Marketers are left wondering how best to redeploy their marketing efforts to take advantage of the many new opportunities. They also want to know how, or if, they should deal with the threats these new media may pose to their existing business models. This report provides a framework with which to evaluate, leverage and measure the various new channels and techniques made available by the Web 2.0. The report will cover:
- Social networks
- Reviews, Blogs, Forums and Message boards
- Media & Content Syndication
- Web 2.0 technologies such as Mashups and AJAX
- Measurement and ROI
Download the report.
